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Search marketing in the new media era.

July 24, 2003
 
AOL is struggling and it looks like Google might do for them, what Overture did for Yahoo. Some interesting facts in this article including:

Paid search is becoming a force to be reckoned with and is expected to reach $5 billion in revenue by 2008. (explains Yahoo's acquisition of Overture).

Google will add $28 million to AOL's revenue this year, rising to $76 million by 2007.

AOL is reportedly considering placing Google's Adwords throughout the AOL network. What's stopping them? They need a way to take advantage of the reducing subscriber numbers before they lose them all.
Can Google save America Online? | CNET News.com

Andy Beal | permalink | +marktd |



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