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Search marketing in the new media era.

July 30, 2003
 
Interesting report out of Australia relating to LookSmart's latest quarterly results. With such strong numbers, rumors are rife that MSN is likely to acquire the search engine company.

"But most of the stock's recent gains have more to do with Yahoo's $US1.6 billion bid for LookSmart rival Overture this month. Speculation was fuelled that LookSmart might become an acquisition target, with potential acquirers including its largest customer Microsoft. LookSmart would be cheap with a current market value of $104 million.

Mr Kellerman said LookSmart was still in talks with Microsoft about a new sales agreement and neither side would comment until negotiations were completed."

Andy Beal | permalink | +marktd |



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