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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

July 31, 2003

Ted Meisel of Overture has confirmed that the average click charge with their service is around 40 cents and growing.

"When we look at the return that advertisers are getting, we certainly don't see anything that would get in the way of that moving up towards 50 cents." said Meisel.

They need to work on maintaining strong partnerships to justify Overture users spending more per click.

Read the Reuters article on Overture

Andy Beal | permalink | +marktd |

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