SEL: Amazon.com developing a Google rival

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Search marketing in the new media era.

September 25, 2003

Amazon.com developing a Google rival

Amazon is making moves to enter the search engine industry with the creation of a subsidary call A9.

Amazon Chief Executive Jeff Bezos has charged the new unit with developing software that will help keep the company competitive as online shopping habits evolve. Increasingly, Web shoppers buy products through retailers they found by conducting Web searches, rather than by going directly to retailers' sites.

Andy Beal | permalink | +marktd |

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