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Search marketing in the new media era.

September 28, 2003
 
More news on Amazon's new A9 search engine division
CBS News has a story on Amazon's planned launch of it's specialized search engine service.

Unlike Google, A9 isn't trying to develop an all-purpose search engine that indexes billions of Web pages. Instead, the startup is focusing on a search engine sweet spot — e-commerce.

Amazon is not the only company wanting to enter the lucrative search arena. IBM Corp. is in the hunt with its own search engine, WebFountain. WebFountain is designed to not only find text online but also to analyze its meaning.

Andy Beal | permalink | +marktd |



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