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Search marketing in the new media era.

October 29, 2003
 
Microsoft splits MSN into two units
Microsoft has announced its plans to split MSN into two units, one to take control of Web communications while the other develops its information portal and targets growth in areas such as search technology and music services.

Over the next few weeks, MSN will split into two operating units, Communications and Information, that will be divided based on the customers they serve and the products they offer.

The information unit, which will be headed by Yusuf Mehdi — a longtime Microsoft executive known for his work on Internet Explorer — will include the MSN portal, its emerging search service, e-commerce sites, and entertainment and other services.

The communications division, which will be headed by Blake Irving, will focus on growing MSN’s communication-focused products, such as its subscription MSN service, Hotmail, MSN Messenger, and its Passport identity service.




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