SEL: Overture Tops Google in Paid Listings Study

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Search marketing in the new media era.

October 30, 2003

Overture Tops Google in Paid Listings Study

According to Web Advantage, Jupiter Research, a division of Jupitermedia Corporation, today announced the results of its latest Jupiter Research Constellation ranking. The results show that Overture outpaced Google with the best solution for paid listings, based on a strong feature set and the best management interface.

The report also shows that marketers typically stick with 3 PPC providers with Overture and Google Adwords being the top two. Interestingly, the PPC provider making a bid (pardon the pun) for 3rd place among advertisers is Sprinks, which was recently acquired by Google.

"Twelve to 15% of paid listings revenues come from marketers that control media budgets of $1 million or more. These large marketers buy large numbers of keywords (24% buy more than 1,000 keywords) and very actively manage those keywords (87% optimize their search marketing campaigns monthly or more frequently)."

Andy Beal | permalink | +marktd |

...the search industry queries new media