SEL: Will Google use IPO to acquire technology?

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Search marketing in the new media era.

October 29, 2003

Will Google use IPO to acquire technology?

With Google likely to make an IPO early in 2004, what is the world's largest search engine going to do with all that money? David Shabelman suggests that Google doesn't need the money to improve its search technology and is also unlikely to get involved with a lot of M&A.

The likelihood is that Google will use the "war chest" to make targeted acquisitions of small companies that would bring to the table technology that Google can use.

Andy Beal | permalink | +marktd |

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