SEL: Lycos adds Shopping to its Sidesearch Tool

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

November 24, 2003

Lycos adds Shopping to its Sidesearch Tool

Just in time for the holidays, Lycos has added a shopping search to its Sidesearch tool. Downloading the tool, allows you to seek a second opinion for any searches you make. The new option adds 14,000 shopping sites.

A search for DVD Players on any of the major search engines, for example, provides listings from the initial search, as well as second opinion product results from Lycos Side Search, giving users immediate access to hundreds of price comparisons, product reviews and ratings for thousands of products. When users select a search result from Lycos Side Search, the main browser displays that page.

"Since its launch in July, Side Search has helped to drive unique users back to Lycos Search as evident in recent Nielsen/NetRatings numbers stating Lycos continues to reach one out of every four Internet users each month," said Steve Gross, vice president of marketing for Terra Lycos. "Lycos Search has also experienced significant growth in unique monthly users, page views and time spent online, according to the most recent comScore Media Metrix numbers from October 2003."

Andy Beal | permalink | +marktd |

...the search industry queries new media