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Search marketing in the new media era.

November 26, 2003
 
Search Engine Marketing Professional Organization Debuts
SEWatch.com reports on the San Jose launch of SEMPO, the organization for search engine marketers.

I have to admit, for me, the jury is still out on this organization. I'm trying hard to not pass verdict on SEMPO, but I've yet to see any benefit they bring to the credibility and promotion of the industry. I know they have lots of resources for members and maybe some SEO's get a lot out of that, but in terms of promoting the industry, I'm just not seeing it yet.

Maybe SEMPO's message is muddled. If they are there to provide information and resources just for their members, then they are succeeding. However, they also position themselves as the organization that promotes SEM to the masses and raises the profile of SEM, that is something I have not yet seen.

Andy Beal | permalink | +marktd |



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