SEL: Breaking the Google addiction

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Search marketing in the new media era.

December 19, 2003

Breaking the Google addiction

Bill Thompson of the BBC, asks if Google has become an addiction. While the popular search engine won praise for its innovative search capabilities, has Google gone too far?

"In my opinion, Google today is far from the great search engine it was in those far-off days, yet I still use it.

Perhaps it is simply that Google has become the Coke of the web. Sweet, available everywhere, and the first choice of the consumer.

The fine wines and elegant cordials are still available, of course, but Coke outsells them all, just as Google outranks other, more refined, search tools.

Like that other dominant American brand, McDonald's, you seem to know where you are with a Google, and for some people familiarity will always be important.

2004 will be the year I break my addiction to Google and improve the quality of my searching. I owe it to myself. "

Andy Beal | permalink | +marktd |

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