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Search marketing in the new media era.

December 23, 2003
 
Mergers and Acuisitions for the Search Engine Industry
Mediapost.com suggests that mergers and partnerships in the search engine industry will heat-up.

"People are starting to smell success," suspects Greg Stuart, president and CEO of the Internet Advertising Bureau, who believes that these recent deals represent a positive transition that will position the industry for future growth and stabilization.

Despite the arguably imbalanced focus on search, David Hallerman, senior analyst at eMarketer, affirms that recent acquisition activity reflects the fact that "companies are seeing possibilities for expanding their use of the Internet for marketing."

Andy Beal | permalink | +marktd |



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