SEL: What type of IPO for Google?

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Search marketing in the new media era.

December 21, 2003

What type of IPO for Google?

With no initial public offerings on the calendar for the rest of the year, talk has turned to 2004 and increasing speculation over an anticipated Google offering.

"When the Internet search engine company finally does go public, perhaps sometime in the first half of next year, some are suggesting the expected $16 billion offering might be made in a "Dutch auction," as opposed to the traditional Wall Street route through investment bank underwriters."

Andy Beal | permalink | +marktd |

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