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Search marketing in the new media era.

December 29, 2003
 
Why Google Should Go Public
There are still many articles around speculating on whether Google will go public or not. For example the New York Times suggests:

"It will be exciting on a scale of Netscape," said David Menlow, president of IPOfinancial.com, a research company in Millburn, N.J.

I spent the holiday reading "Bill Gates Speaks", a twist on the normal biography format, with most of the content being made up of Gates' own quotes. After reading the book and looking back at the successes Microsoft has had (especially with IE knocking out Netscape), I firmly believe that Google should go public soon and capitalize on its reputation now, before Microsoft makes any announcements regarding the launch of its own search engine technology.

Google will never again see a more beneficial time to do an IPO than now. It is currently at its strongest. That will all change when Microsoft unleashes MSN search.

Andy Beal | permalink | +marktd |



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