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Search marketing in the new media era.

January 23, 2004
 
Google Launches Friendster Style Social Network Site
Is this a taste of what's to come? Google has decided to launch a "Friendster" type service that allows you to create networks of friends. Named Orkut (after the staff member who lead its development), the social network site appears to be a sign that Google plans to diversify from its simple search offerings.



This is risky ground for Google. They became successful by concentrating purely on search, could this, and other new offerings, distract Google enough to allow Yahoo and MSN to take piece of the market?

Andy Beal | permalink | +marktd |



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