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Search marketing in the new media era.

January 28, 2004
 
Google Spoils Booble's Adult Party
Well, who didn't see this coming. WebProWorld.com has obtained a copy of Google's "cease and desist" letter to Booble.com. Among its contents...

"We have recently become aware of your website at http://www.booble.com (the Domain Name). This Domain Name is confusingly similar to the famous GOOGLE trademark. Your web site is a pornographic web site. Your web site improperly duplicates the distinctive and proprietary overall look and feel of Google's website, including Google's trade dress and the GOOGLE logo."

"In view of your infringement of Google's rights, we must demand that you provide written assurances within 7days that you will immediately:

1. Disable the http://www.booble.com website and discontinue any and all use of the Domain Name;
2. Take steps to transfer the Domain Name to Google;
3. Identify and agree to transfer to Google any other domain names registered by you that contain the GOOGLE or are confusingly similar to the GOOGLE marks;4. Permanently refrain from any use of the term GOOGLE or any variation thereof that is likely to cause confusion or dilution;
5. Immediately and permanently cease and desist from using the Google trade dress."




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