SEL: InfoSpace and Yahoo Ramp Up Margins

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Search marketing in the new media era.

January 28, 2004

InfoSpace and Yahoo Ramp Up Margins

Over at CBS MarketWatch, Bambi Franciso (which is my vote for the coolest journalist name ever), provides coverage of recent profit gains acheived by Yahoo(YHOO) and InfoSpace(INSP).

"InfoSpace reported a nearly $10 million profit in the fourth quarter. Sales jumped nearly 30 percent to $46.9 million. The fastest-growing segment, however, was search and directory. That revenue - up 48 percent to more than $28 million -- comes from advertising in the form of paid-listings provided by Overture and Google, Yahoo's paid-search technology specialists.

"In mid-January, Yahoo reported that online advertising, which includes branded and paid-search listings, leaped 178 percent in the holiday-season quarter, and gained 84 percent to more than $1 billion for last year."

Andy Beal | permalink | +marktd |

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