SEL: Google Continues to Encourage "Out of the Box" Thinking

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February 29, 2004

Google Continues to Encourage "Out of the Box" Thinking

Rumors that Google had scaled back their 20% rule (encouraging employees to spend 20% of their time on creative projects), appear to be not true.

Google's co-founders Larry Page and Sergey Brin, addressing a technology conference in Monterey, California, on Saturday, said they encourage their employees to pursue their own ideas and projects. The company tracks the results with an internal list known as the "Google Top 100," they said.

"For 20 percent of your time, if you're working at Google, you can do what you think is the best thing to do," Page, 31, said.

Andy Beal | permalink | +marktd |

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