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Search marketing in the new media era.

February 04, 2004
 
Google Traffic Takes Down Web Site
Interesting little story.

It appears that the Google logo yesterday (honoring Gaston Julia) linked to the search results for the words "julia fractal". The resulting traffic generated from that "featured logo" crashed the servers of the #1 listed website.

This more than inconvenienced the owners of that site, who had to move pages and ended up displaying this page instead.

They also posed an interesting question. Should Google ask permission before potentially sending huge traffic loads to a single page/server?

Andy Beal | permalink | +marktd |



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