SEL: Looking for the best SEO?

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Search marketing in the new media era.

March 23, 2004

Looking for the best SEO?

I don't often report on forum threads, but there is an interesting one going on at WebProWorld.com. It started off with someone asking who are the legitimate SEO companies. Naturally, members were reluctant to give specific names, which is when someone suggested searching Google for "search engine optimization" and calling the top ranked companies.

This is never a good practice and Aaron Wall of SEOBook, summarizes perfectly in his post why this is not a good idea:

"The search results are the absolute worst place in the world to look for a search engine optimization expert.

I say this, and if you search for "search marketing" in yahoo or google I rank at #1, but that means nothing. It means I was able to capture 1 term. I rank decent for "search engine marketing," "professional search engine marketing," and a ton of other terms.

Generally this means 1 of 3 things.

1.) I am an amazing source of information on the topic. OR
2.) I have no clients and spend tons of time optimizing my site. OR
3.) I have tons of money and buy links to get my rankings. I will be passing this cost on to you."

Bravo!

Andy Beal | permalink | +marktd |

...the search industry queries new media