SEL: Measuring ROI with Paid Search Engine Ads

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

March 31, 2004

Measuring ROI with Paid Search Engine Ads

Over at Search Engine Watch, Arnaud Fischer (AltaVista product manager from 1999-2001 and currently leading search product planning for Infospace's Search & Directory division) writes about the importance of tracking ROI with PPC campaigns.

Andy Beal | permalink | +marktd |

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