SEL: Search Engines Are Setting Their Sights on Local Search

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March 30, 2004

Search Engines Are Setting Their Sights on Local Search

Nice report in the LA Times discussing the evolution of local search. Why has local search faced difficulties?

The challenge for search engines is figuring out where an Internet user is. Only about 7% of searches conducted in the U.S. include a local modifier such as a ZIP Code, city or area code, according to ComScore Networks Inc., a market research firm.

Andy Beal | permalink | +marktd |

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