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Search marketing in the new media era.

March 31, 2004
 
What to Expect from Search Engines in the Future
I'm glad that there is a lot of interest in the future of search technology. I've enjoyed speaking to industry insiders and getting their thoughts on the future and now USA Today columnist Kevin Maney, offers his view.

"At a conference last week called PC Forum, Google CEO Eric Schmidt essentially told the audience what he wished Google could become.

"I keep asking for a product called Serendipity," he said, making up the name. This product would have access to everything ever written or recorded, know everything the user ever worked on and saved to his or her personal hard drive, and know a whole lot about the user's tastes, friends and predilections.

"Then when I'm typing a paper, it would know what I'm writing about and say, 'Hey, you forgot this,' " Schmidt said.

That's where search has to go. Eventually, search will be like a direct connection between your brain and all the world's information. It will grasp so much about you and your immediate circumstance that it will often know exactly what you need, perhaps even before you do. It will be an electronic Radar O'Reilly."




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