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Search marketing in the new media era.

April 01, 2004
 
Sneak Peak: Google To Launch Search Engine Watch
At SEL we try to bring you exclusives that no other search engine news site can. While we are supposed to be under embargo on this until Friday (they didn't want it to clash with the GMail announcement), we wanted to be the first to show you the latest breakthrough to be offered by Google.

The Google USB Search Watch (Model #4002RPA10; estimated retail $129) will bring the Google's popular search engine technology to a wristwatch. Apparently users will be able to use a modified Google API to view search results on your wrist. At launch, the service will be limited to local search results. By plugging the watch into your computer and downloading the compressed local index, you'll be able to search more than 25 million geo-specific web pages.

Wondering how the interface works? Apparently, Google has licensed voice recognition software from IBM and is combining it with the Google Voice Search it has been testing. By pushing the right-hand dial, you'll be able to tell Google Watch what you are looking for. Results will then be streamed across the watch face, similar to a stock ticker.

Google insiders tell me that if the product is a success, they will offer a wireless version of the watch that will free it from the restrictions of storing the index within the watch and allow users to search the entire Google index.

More details will come on Friday, but we wanted to make sure our readers were the first to hear about it.



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