SEL: Survey Shows Investors Not Ready to Jump on Google IPO

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Search marketing in the new media era.

April 30, 2004

Survey Shows Investors Not Ready to Jump on Google IPO

WebSourced and KeywordRanking.com have published a survey to determine the interest of the Google IPO and the results make for interesting reading.

Only 14.6% of those polled said "Yes" they would buy Google shares. With nearly 40% saying they would not purchase Google stock, almost 46% of those polled were "Not Sure" if they would risk buying into the world's largest search engine.

In addition, when asked if Google could continue its "you can make money without doing evil" business policy, while facing the pressures of Wall Street, barely 20% believed that they could. More believed Google couldn't keep to the policy (27%) and over 52% said that they weren't sure either way.

While the results show that Google's IPO may not be "hot" among the average investor, the survey did show that respondents still strongly believe that Google is the best search engine available.

From the top 5 search engines, 86.5% of those surveyed said that Google offered the most relevant search results and 69.1% believed that Google would win the so-called "Search Engine Wars".

Andy Beal | permalink | +marktd |

...the search industry queries new media