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Search marketing in the new media era.

April 30, 2004
 
Why You Should Think Twice Before Buying Google Stock
CBS has an interesting article on why you should NOT buy Google stock at IPO.

"when assessing the odds of whether Google will be that exception, investors should be aware that "there is considerable risk" associated with investing in Google, according to Tim Loughran. He is a Notre Dame finance professor who was Ritter's co-author on several IPO research studies.

For example, Loughran reminds us, Google is basically a one product company, and hence very vulnerable to "some other company coming along and inventing a better mousetrap."

Andy Beal | permalink | +marktd |



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