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Search marketing in the new media era.

May 11, 2004
 
Google AdWords Advertisers Want Different Rates for Gmail Ads
Over at Search Engine Journal, they report on a recent survey that suggests that Google AdWords advertisers want lower click-thru rates for ads shown via Gmail.

The survey revealed, however, that advertisers don’t want to pay as much for Gmail ads as they pay for ads that appear alongside search results. Only 30 percent said they are willing to pay the same cost-per-click (CPC) as they pay for search-results ads. A full 50 percent said no to idea of paying the same rate as search ads. But if the rates are lower for Gmail, advertisers like the idea. Sixty nine percent say they would try Gmail at a lower CPC. And like good direct marketers, 69 percent would design a separate campaign for Gmail.

Andy Beal | permalink | +marktd |



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