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Search marketing in the new media era.

May 20, 2004
 
Google Isn't Keeping Quiet After IPO Filing
According to David Vise of the Washington Post, Google isn't doing a good job of keeping mum during its "quiet period".

This may be the "quiet period" before Google Inc.'s initial public offering of stock, but the company is bucking tradition by making plenty of noise.

Since filing papers in late April saying it wants to sell $2.7 billion in stock to the public, the California-based search engine giant has not been shy about rolling out new products or articulating its views on software.

"It is against the norm to make these announcements and come out with new products during the quiet period," said Andy Beal, vice president of Websourced Inc., a search engine marketing firm. "It definitely shows that Google is not a company that conforms to the norm."




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