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Search marketing in the new media era.

May 19, 2004
 
Google Takes Preemptive Strike Against Microsoft's Longhorn
According to the New York Times, Google is getting ready to launch a desktop search solution that will bridge the gap between internet and local search. The move is seen as a preemptive strike against Microsoft's 2006 launch of Longhorn which will include advanced search features.

The Google software project, which is code-named Puffin and which will be available as a free download from Google's Web site, has been running internally at the company for about a year.

Microsoft needs to get their butt in gear if they want to compete. 2006 is a long way off!

Andy Beal | permalink | +marktd |



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