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Search marketing in the new media era.

May 26, 2004
 
Microsoft Has Big Plans for MSN Search
Allison Linn covers a speech given by Yusuf Mehdi, head of Microsoft's MSN division.

Microsoft Corp. will soon release technology that takes search functions far beyond the Internet, allowing users to pour through e-mails, personal computers and even big databases to find the information they want...the system being developed by Microsoft's MSN online division "will, as far as the consumer is concerned, be an end-to-end system for searching across any data type," said Mehdi.

He said Microsoft plans to release an early version of the technology soon, as part of the software giant's push to compete with Internet search leader Google Inc. A final version is expected in the next 12 months, he said.

Andy Beal | permalink | +marktd |



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