SEL: The Nigritude Ultramarine Search Engine Optimization Contest

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

May 27, 2004

The Nigritude Ultramarine Search Engine Optimization Contest

Danny Sullivan weighs-in on the SEO contest currently running.

Sadly, seeing which site is tops just for one day, and for one keyword, is a terrible way to measure search engine marketing effectiveness. A good search engine marketer helps you maintain a lasting presence in search engines for a variety of terms. Those terms should bring you a steady stream of traffic -- and traffic that converts into sales or some other particular goal.

Andy Beal | permalink | +marktd |

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