SEL: Yahoo, Microsoft Want to be King of the Search Engine Jungle

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

May 28, 2004

Yahoo, Microsoft Want to be King of the Search Engine Jungle

More chest-beating and feather-fluffing from Google rivals, Yahoo and Microsoft.

Reminds me of an Animal Planet show I watched a few weeks back about a group of monkeys. The alpha-male had everything a monkey could dream of, including the ladies. Every now and then another male would make a challenge and make all the right noises. Unfortunately, it was all a show, with the challenger more often than not failing to have the goods to back up the challenge.

That is where we are right now. A lot of noise, but no real challenger. However, in the monkey kingdom, the alpha-male often gets weary, doesn't keep a close eye on his competitors and ends-up losing his crown. ;-)

Andy Beal | permalink | +marktd |

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