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Search marketing in the new media era.

June 09, 2004
 
Ask Jeeves' Head Says Tukaroo Important
So why did Ask Jeeves buy Tukaroo?

According to AP, it's the kind of small acquisitions the Web-search company expects to continue to make, chief financial officer Steve Sordello said.

Small buys like this one, which was announced Wednesday, won't affect the company's financial results but are "strategically important" as it works to strengthen its technology position for the search industry's coming battles, Sordello told a New York conference.




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