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Search marketing in the new media era.

June 28, 2004
 
Can Google and Microsoft Compete in the Enterprise Search Space?
According to TechWeb (via ISEDB)...

"People see Google and think that's what they need for their Web site and intranet, but is that really the case?" asks IDC analyst Sue Feldman. "On the Web, you have homogenous HTML. On an intranet, you have all kinds of files." Although Microsoft and Google could purchase file format conversion software, for reliable search across a large organization, an enterprise search engine is still best because of its fuller feature set, whereas the Google and Microsoft alternatives are/will be fine for simple keyword searches.

So maybe Google's not quite up to speed with Enterprise search or maybe they are doing very nice thank you! And doesn't Microsoft pretty much own every application we run on our computers?

Andy Beal | permalink | +marktd |



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