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Search marketing in the new media era.

June 16, 2004
 
Can Google Continue to Beat Yahoo and MSN?
Chris Sherman analyzes the recent Hitwise data that suggests that while Google may be increasing its share of search traffic, it's a different story when it comes to total traffic.

Factoring in sub-sites such as search.yahoo.com and images.google.com, Yahoo's combined share was 45%, followed by MSN at 19% and Google at 17%.

Now you can see why it is so important for Google to introduce services other than search.

What specific sites do people visit immediately after using a search engine? For Google, it's images.google.com, followed by a number of popular non-Google web sites such as eBay, CNN and the Internet Movie Database (Google news was #3).

Google is hoping to keep search users at Google domains, instead of losing them to third-party sites like eBay and CNN.

Andy Beal | permalink | +marktd |



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