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Search marketing in the new media era.

June 10, 2004
 
Exclusive: Ask Jeeves Introduces Preview Feature
At Search Engine Lowdown, we just love to stumble across news that hasn't yet broken. And I think we have uncovered something that is a winner. Take a look at this screenshot of Ask Jeeves.



Notice the preview pop-up and those cute little binoculars? Well, it looks like Ask is getting ready to introduce a new "peak ahead" feature, allowing you to see a site without having to actually click on the link. By mousing your cursor over the binoculars, a pop-up window appears with a preview of the site.

We're not seeing the results on every search, nor every listed site within a search, which suggests that Ask is still working on populating its index with the new feature. From what I have seen so far, this is going to be a great feature and will certainly encourage me to use Ask a whole lot more, and I suspect many others too.




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