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Search marketing in the new media era.

June 09, 2004
 
Google Confirms No Froogle Manipulation
I had a chance to speak to the good folks at Google and get their take on how and why Froogle appears at the top of some search results.

They absolutely believe that they are simply ensuring the searcher finds what they are looking for. Whether that is showing Google News links at the top of a search results page, when someone searches for "J Lo" or Froogle results for the search "golf clubs".

So why don't they more clearly mark the Froogle results? According to insiders, they simply know that most searchers are not aware of what "Froogle" is, but they do understand what "product search results" are. However, they did say they would review my suggestion to include a "What is this" link, that would explain how the results were selected and why they were shown.

Andy Beal | permalink | +marktd |



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