SEL: Google Looking at July for IPO

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June 22, 2004

Google Looking at July for IPO

According to Dow Jones, Google is gearing-up for a mid-July IPO auction.

Google is trying to have all testing completed by July 16 for a new computer system set up by the underwriters to allow them to take orders for shares in the IPO.

Final fixes in any glitches from the test have to be completed by July 11, since there will be a system-wide test from July 12 through July 16. After that, Google wants to begin the process of formally marketing its IPO. At or just before then, the search-engine company would set the number of shares it plans to sell and reveal its expected price range.

I'm not sure how quickly the IPO auction process can be completed, but you would think that Google would want to have the "quite period" out of the way, in time for Search Engine Strategies in August.

Andy Beal | permalink | +marktd |

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