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Search marketing in the new media era.

June 25, 2004
 
Google PageRank Mania
Far too many people are obsessing about their PageRank. Why????

A site with a 4/10 PageRank can still generate thousands of unique visitors a day. A site with a 8/10 PageRank can still stink!

The only time I ever consider PageRank is if an established site, all of a sudden ,drops to 0/10, that often indicates a problem. Apart from that, why bother?

I can understand where these people are coming from, I am a reformed PageRank obsessor. Up until a year ago, I too would check datacenters and obsess about a PageRank increase. But you know what, I simply learned that it has no bearing on how much search engine traffic you get.

Andy Beal | permalink | +marktd |



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