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Search marketing in the new media era.

June 28, 2004
 
Microsoft Prepares Its Search Engine
Microsoft plans to kick off a series of improvements to its search capabilities from July as it looks to compete with heavyweights Google and Yahoo, Microsoft chairman and chief software architect Bill Gates said, according to ZDNet.

Gates told a media briefing in Sydney the company had "several milestones with its search site" on the way.

"In July, the format of the site will change -- and so will the quality of what you get -- and the way it'll look is dramatically improved," Gates said.

"It'll be later this year that we actually roll out what's entirely our own back end driving the search".

Andy Beal | permalink | +marktd |



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