SEL: Overstock.com Sets Guidelines for Trademark PPC Buys

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June 08, 2004

Overstock.com Sets Guidelines for Trademark PPC Buys

It seems Overstock.com is looking to prevent its affiliates from bidding on its trademarks. Here's a copy of an email they sent out.

I write to inform you of a change in our policy with respect to bidding on Overstock.com trademarks and their derivatives. Effective immediately, Overstock.com affiliates are not allowed to bid on any trademark related keywords in Pay per Click Search Engines (PPCSEs). Some examples of these keyword terms include:

> overstock.com
> overstock
> overstocked.com
> overstocks.com
> over stock.com
> overstock .com
> overstockcom
> over stock .com
> overstock com

If you are bidding on any of these types of keyword terms, please stop by Friday, June 11, 2004. Failure to do so will result in a temporary suspension from our Affiliate Program. Once you are placed on temporary suspension, you will be out of the Overstock.com Affiliate Program for 14 days and ineligible to receive any commissions on the Overstock.com sales you generate during this term. After the 14 day term, you will have the opportunity to opt back in to the Overstock.com Affiliate Program if you have complied with the above request. A second violation of this policy will result in permanent termination from our Affiliate Program.

We understand that these keywords may drive traffic to your site and are prepared to work with you to find alternative ways to maximize the partnership. We appreciate your understanding in this matter.

Andy Beal | permalink | +marktd |

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