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Search marketing in the new media era.

June 21, 2004
 
Search Ads in Your Google Email
The New York Times looks at the type of ads you may see popping up in your Google Gmail account.

Google will not display ads on e-mail messages with words related to sex, guns, drugs and other topics it considers off limits. "We want the ads to be family friendly," said Susan Wojcicki, Google's director of product management. "There are some topics for ads we have decided that are not appropriate to be shown on e-mail."

Google will not show any ads on Gmail for dating sites, one of the most lucrative categories for other Web-based e-mail services. And it will not even show ads related to squirt guns.

It also tries not to display ads next to messages that contain disparaging language about the products of its advertisers. So if your mother complains that her digital camera is a dud, the recipient is not likely to see a camera ad on that message.

Andy Beal | permalink | +marktd |



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