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Search marketing in the new media era.

July 27, 2004
 
Overture Launches Search Optimization Tool
According to ClickZ (via Abakus) Yahoo's Overture officially launches its new Search Optimizer tool today.

Search Optimizer allows advertisers to optimize campaigns, automatically, if they desire, based upon business objectives such as cost-per-acquisition, cost-per-click or return on ad spend. Using the tool, marketers can sort campaigns by performance to determine which keywords or campaigns require more attention. Users can also create watch lists of their most important campaigns or keywords. They can also set rules to manage elements by daypart.

Andy Beal | permalink | +marktd |



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