SEL: Past, Present & Future of Ask Jeeves

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

July 19, 2004

Past, Present & Future of Ask Jeeves

The San Francisco Chronicle has a great article on Ask Jeeves. From their rise, to fall, to rise again. A recap of their recent growth, acquisitions and their plans for the future.

"We're like a little kid on the playground who was skinny and could be pushed around," said Ask's Jim Lanzone. "We're bulked up but haven't quite gotten the respect."
Still, there is one concern with Ask Jeeves' growth. Can they sustain it?

Ask Jeeves' advertising partnership with Google is another concern. The deal provides Ask Jeeves with about 65 percent of its revenue.

Andy Beal | permalink | +marktd |

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