SEL: Grow Your Industry, Build Links

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

August 05, 2004

Grow Your Industry, Build Links

During the link building session it struck me that many of the link building methods presented by Mr. Boser involved creating resources. The more involved you get with providing news (press releases, RSS feeds, blogging), free tools (either with powered-by links for tools on others' websites or tools on your own site), contests, and, of course, useful information, the more links you get.

You have to get creative and come up with resources that will benefit your industry.

Tying all this into the buy cycle is critical as well and will insure that you get the most bang for your buck when it comes to all your resource development. Analyzing the cycle for your client may help uncover information or web-tool opportunities.

When you launch your tool, blog, contest or newsletter (and archive past issues - also use your buy-cycle specific keywords in your articles) be sure to do a press release. Let your industry know where to link for great resources.

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media