SEL: LookSmart Adds Budget and CPC Performance Reporting to LookListings

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August 16, 2004

LookSmart Adds Budget and CPC Performance Reporting to LookListings

LookSmart is adding new features for LookListings advertisers, according to their email.

Dear LookListings Advertiser:

We're pleased to introduce a new report to help you monitor and manage your LookListings campaigns: the Budget and CPC Performance Report.

This new report will give you an at-a-glance view of how the Budgets and CPCs you've set for your keyword-targeted listings impact their performance, and what specific steps you can take to make them work even better.

The Budget and CPC Performance Report will be emailed to you automatically once a month in the middle of your billing period. If you maintain multiple LookListings accounts, you will receive a separate report for each account.

What's in the Budget and CPC Performance Report?
1. Position scorecard: Find out what position your listings are appearing in. Learn whether you need to raise or lower your CPCs to get the positions you want for your keywords. If you've set the CPC for a keyword below the minimum bid (resulting in little or no traffic), this feature will show you that as well.
2. Budget forecast: Will your campaign run out of budget too early in the month, causing your listings to be pulled down prematurely and costing you valuable traffic? Or will a portion of your budget go unspent this month? This feature will help you determine the right level of funding for your campaign to meet your traffic goals.

Keep an eye out. You will begin receiving the Budget and CPC Performance Report at the next mid-point of your account's billing period. If you'd prefer not to receive this report, you have the option to turn off all account-related emails. To do so, log in to view your email preferences and deselect the "Account" checkbox.

Thanks for your continued business,

Your LookListings Team

Andy Beal | permalink | +marktd |

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