SEL: Recap of SES "Future of Search" Session by Andrew Goodman

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Search marketing in the new media era.

August 26, 2004

Recap of SES "Future of Search" Session by Andrew Goodman

Andrew did a good job of breaking down what the experts had to say about the future of search during the latest Search Engine Strategies conference in San Jose earlier this month.

Here's a snippet...

"Few in the search industry today disagree that personalization is going to be a key driver of change. Assumptions about how to display search results pages to users are undergoing a steady transformation. Gerry Campbell of AOL search came at the issue from several different angles. First, the online experience in general should be structured to allow more recall of information that users need for basic workday and lifestyle management, from favorite stocks and birthdays to Internet connection speed. Search itself could be self-learning so that it would calculate the probability that a given user typing "eagles" meant a football team, and should offer much more by way of regional listings. Ordering a pizza from a local establishment should, Campbell argued, start with something as ambiguous a typed search query for 'pizza.'"

Jason Dowdell | permalink | +marktd |

...the search industry queries new media