SEL: Search Engine Marketers Grow Up

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

August 31, 2004

Search Engine Marketers Grow Up

According to Gord Hotchkiss, us SEM's are learning new vocabulary to help us reach more traditional marketers.

We're beginning to talk about customer profiling, identifying attitudes, the nature of the buying cycles, and the role of brand awareness. It's a new way of speaking aimed at marketers, not Webmasters.

Via John.

Andy Beal | permalink | +marktd |

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