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Search marketing in the new media era.

September 21, 2004
 
Ask Jeeves Taps Topix.net to Deliver Local News
While Ask Jeeves seems to have enough to discuss today, one of its new partners wants to make sure it gets a share of the limelight. News site Topix.net today announced that it has been selected by Ask Jeeves to provide news to its Local News Channel.

Topix.net provides visitors to Ask Jeeves access to local news gathered from over 7,000 sources. Unlike any other news aggregator, Topix.net provides localized news for over 32,500 U.S. and international localities. Ask Jeeves' utilization of Topix.net includes the use of NewsRank(TM), Topix.net's algorithmic story editing technology, which improves the user experience by leveraging a set of semantic category filters to improve the relevancy of the news selection in favor of major and interesting stories.

"We're excited to provide Ask Jeeves' users with neighborhood-level local news," said Topix.net Chief Executive Officer Rich Skrenta. "By featuring the news we aggregate from every newspaper, radio and TV station, and thousands of other sources, Ask Jeeves users will be able to quickly find the news that matters to them."

Andy Beal | permalink | +marktd |



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