SEL: Clusty the Clustering Search Engine - Will it Challenge Google and Yahoo?

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Search marketing in the new media era.

September 30, 2004

Clusty the Clustering Search Engine - Will it Challenge Google and Yahoo?

Vivisimo is taking another shot at de-throning Google with the debut of Clusty "the clustering engine".

According to AP news, Clusty uses clustering technology that Vivisimo has refined to sort search results into different categories related to the initial search request.

The clustering technology is meant to simplify online search by breaking down results into related categories instead of bunching them in a single listing that can span tens of thousands of links scattered across hundreds of Web pages.

"There is almost too much information on the Internet now," said Vivisimo CEO Raul Valdes-Perez. "We think we have a better way to differentiate the results."

What about that name...."Clusty"?

Naming the new search engine Clusty probably wasn't the best choice, said industry observer Chris Sherman, predicting many people will confuse the site with Krusty the Clown from the TV show, "The Simpsons."

I would imagine that they're going for just that word association. Help it stay in a searchers mind. It's got to be easier to remember than Vivisimo.

Thanks Cindy!

Andy Beal | permalink | +marktd |

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